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September 15, 2019

'How To Strategize for the Future' at TEDxJeffersonU

Director of Design and Innovation Strategy, Ryan Chen, was excited to be part of the lineup at TedXJeffersonU: Pioneers of Tomorrow. Ryan joined 13 other speakers whose talks addressed “pioneering new frontiers,” the theme of TedXJeffersonU. 

In his talk, ‘Consumerism in 2030: How To Strategize for the Future,’ Ryan discussed how strategic forecasting, a tool used by design strategists, can help organizations lead.

Ryan Chen at TEDxJeffersonU

Strategic forecasting entails developing visions of the future by incorporating consumer and industry trends, market data, macro-external factors, and the understanding that today’s futuristic technologies are tomorrow’s commonplace technologies. Ryan shared the ten consumer megatrends that make up Bresslergroup’s Megatrend Framework to help the audience get into the mindset of strategic forecasting.

About Ryan Chen:
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design. An expert in design strategy, design thinking, and user research, Ryan has worked globally and across industries, helping organizations including Samsung, Sony, Rocket Internet, and the Singapore Government find their innovation edge. Read Ryan’s writing on megatrends.

About TedXJeffersonU:
To pioneer is to be among the first to traverse a new frontier. There have been many pioneers and pioneering moments over the course of human history. Recently, the new Jefferson was created as Thomas Jefferson University merged with Philadelphia University, bringing together the worlds of healthcare and design, pioneering a new frontier for education. In the spirit of spreading innovative and pioneering values, on October 4, 2019, TEDxJeffersonU will bring together a diverse group of speakers that represent this pioneering spirit.

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