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September 15, 2019

'How To Strategize for the Future' at TEDxJeffersonU

Director of Design and Innovation Strategy, Ryan Chen, was excited to be part of the lineup at TedXJeffersonU: Pioneers of Tomorrow on Friday, October 4th. Ryan joined 13 other speakers whose talks addressed the TedX theme of pioneering new frontiers. The event took place at the Connelly Auditorium in the Dorrance H. Hamilton Building from 3:30-8pm.

In his talk, ‘Consumerism in 2030: How To Strategize for the Future,’ Ryan discussed how strategic forecasting, a tool used by design strategists, can help organizations who seek to be pioneers of tomorrow, to lead and define the future.

Visions of the future do not need to be science fiction. A strategic vision incorporates consumer and industry trends, market data, macro-external factors, and the understanding that today’s futuristic technologies are tomorrow’s commonplace ones. When you create the vision of your future user’s world and your place within it, that can become a directive for teams to work toward — a reality visible to all on the horizon. 

Ryan shared a vision of the future based on the ten consumer megatrends that make up Bresslergroup’s Megatrend Framework. Each of these trends will have immense impact across industries. Read Ryan’s writing on megatrends.

About Ryan Chen:
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design. An expert in design strategy, design thinking, and user research, Ryan has worked globally and across industries, helping organizations including Samsung, Sony, Rocket Internet, and the Singapore Government find their innovation edge. 

About TedXJeffersonU:
To pioneer is to be among the first to traverse a new frontier. There have been many pioneers and pioneering moments over the course of human history. Recently, the new Jefferson was created as Thomas Jefferson University merged with Philadelphia University, bringing together the worlds of healthcare and design, pioneering a new frontier for education. In the spirit of spreading innovative and pioneering values, on October 4, 2019, TEDxJeffersonU will bring together a diverse group of speakers that represent this pioneering spirit.

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