Gladys Rosa-Mendoza, Bresslergroup’s Director of Design Strategy and Innovation, is one of a group of business innovation leaders who spoke at The Conference Board’s 5th annual Innovation Master Class conference on October 3rd-4th at Coca-Cola World Headquarters in Atlanta, GA.
The Innovation Master Class is an interactive event at which experienced innovation practitioners came together to exchange ideas, methods, challenges, and case studies to explore this year’s theme, “Design for Disruption — Structuring, Supporting and Testing Your Innovation Engine.”
Through a series of breakout sessions during the conference, Rosa-Mendoza led a “Design Lab: Innovations for a Social Good” workshop where participants honed and applied their design thinking skills to develop innovations for the YWCA of Greater Atlanta and its STEM/Teen Girls In Technology programs for girls and teens.
By the conclusion of the conference, the group empathized, defined, ideated, prototyped, and refined proposals for real-world innovations to smooth over pain points and advance the mission of this great Atlanta community initiative.
The Conference Board is a global, independent business membership and research association working in the public interest to help leaders navigate the biggest issues impacting business and better serve society.