JD Albert presented at the Industrial Designers Society of America’s 2014 Northeast District Design Conference in New York during Design Week. The topic of this year’s conference, held on May 15, was DESIGN IT. BUILD IT. FUND IT. JD’s talk, “Be A Critical Champion: How To Help Startups Figure Out What’s Important” focused on best practices for design consultants seeking to meet the needs of the growing number of entrepreneurs and startups. It has become easy (or easier) for anyone to build anything, but do they really need to? JD outlined five ways design consultants can help startups streamline their product development visions for improved success.