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February 4, 2022

Turpault to Talk Strategic Product Planning at DMI Design Management Conference

Mathieu Turpault, VP of Design at Bresslergroup + Delve, is one of the global design and innovation leaders slated to speak at the DMI Design Management Conference this April.

During the four-day, virtual conference, speakers will explore the theme, ‘Shifting Design: reIMAGINE & reINVENT,’ by examining how the Coronavirus pandemic has accelerated the rate of change in every aspect of society, culture, and business. How is the practice of Design and Innovation Management reinventing itself to help companies make fundamental changes in the way they deliver value?

Turpault’s talk, ‘Recalibrate: How to Get Strategic Product Planning Right,’ will look at the strategic product planning fundamentals shared by many successful brands. From connected home appliances to groundbreaking medical devices, these brands consistently build powerful, durable brand experiences that lead to long-term success and a secure hold on market share.

How is the practice of Design and Innovation Management reinventing itself to help companies make fundamental changes in the way they deliver value?

In addition to looking at commonalities, Turpault will suggest a system for identifying the gaps in your brand strategy. He’ll offer actionable steps to help progress from being a brand that reacts, to one that anticipates or leads.

>> REGISTER for the 2022 dmi: Design Management Conference
>> READ Be Visionary: Four Steps to a Visionary Product Strategy by Ryan Chen to learn more about strategic product planning

About DMI
As the longest standing global institution of its kind, DMI holds an exclusive position in the Design and Design Management landscape. For 46 years, DMI has been an active advocate for the strategic value of Design. The organization brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. Learn more about DMI.

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