Bresslergroup partnered with PhillyCHI and NextFab to present UX: Beyond Digital, a discussion intended to expand Philadelphia’s ongoing dialogue about UX. The event was held at NextFab on Friday, June 16, from 6:00 to 8:30 p.m.
Senior Interaction Designer, Matt Ambler, guided a panel of entrepreneurial makers through a conversation about principles of user experience and product design that extend beyond the digital experience. “In many instances, a user’s experience is just as much about the physical aspect of a product as it is about digital,” says Matt. “UX should always account for the entire experience, no matter the medium.”
Bresslergroup has developed an integrated industrial and interaction design process to address the blurring of the line between physical and digital. As part of our product development process, integrated teams consider digital and physical interactions together.
About Our Partners
NextFab is a network of membership-based makerspaces that provide access to tools, technology, education, events, and services for makers of any skill level.
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines.